Analysis of US Cow-Calf Producer Survey Data to Assess Knowledge, Awareness and Attitudes Related to Genetic Improvement of Feed Efficiency

Abstract Text: A social survey was conducted to assess US beef producer’s awareness, attitudes and knowledge of feed efficiency and genetics concepts. Data from 269 commercial cow-calf producers suggests a low-level of understanding of basic feed efficiency concepts. Only one-third of producers correctly identified definitions of feed conversion ratio and feed efficiency. About 15% of producers had any knowledge of residual feed intake or residual average daily gain. Most producers believed increased average daily gain (ADG) is used by the beef industry to achieve greater feed efficiency but most did not correctly identify the cowherd consequences of selection for ADG. Producers have a low-level of understanding about genetic selection tools and the anticipated benefits from inclusion of genomic data in genetic evaluation systems. A bi-modal frequency response was observed for producers’ willingness to pay for bulls with reliable genetic predictions for feed efficiency.

Keywords: beef cattle, feed efficiency, survey