Breaking down communication barriers to connect with stakeholders

Abstract Text:

The science is clear on antibiotics, animal housing, GMO feed, the global demand for protein, etc. – so why does it seem consumers don’t understand or agree with any of it? The gap between consumer expectations and perceived industry performance presents grand challenges for those trying to stick to the science, but presenter Roxi Beck will lay the foundation for a big solution that serves to decrease that gap. In this session, attendees will…

• Gain an understanding of what U.S. consumers believe about animal agriculture and associated issues (animal care, antibiotics, GMOs, etc.)
• Expand awareness of why consumers distrust agriculture and the food system
• Review The Center for Food Integrity’s peer-reviewed and published model to build consumer trust
• Learn effective approaches that allow stakeholders (including consumers) to consider complex and controversial science in their decision-making process
• Walk away with a toolbox of approaches and methods that complement CFI research to have meaningful stakeholder conversations

Keywords: consumers, industry performance, trust