Utilizing Social Media to Enhance Your Equine Program

Throughout the last decade the integration of social media into users’ daily habits has steadily increased. A 2017 report compiled by the websites Hootsuite and We Are Social, and published by The Next Web, estimates that there are over 3 billion active social media users around the world. This means that nearly half of the world’s population spends at least a portion of their day consuming information or disseminating information via social media outlets. The influence of social media is evident in everything from public education & health, to advocacy & entertainment. In an effort to stay relevant, it is important for all industries to have some version of social media presence and the equine industry is no different. An exploration of social media trends, user insights, audience demographic trends, limitations and programmatic impacts will be shared. Attendees will have the opportunity to investigate the concepts of consistent engagement, meaningful interaction, and variable content while learning how to efficiently manage efforts and maximize audience reach.