Some abstracts do not have video files because ASAS was denied recording rights.
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Marketing 101: Learning how to market yourself for a successful career
The animal science industry can be a competitive marketplace as new graduates begin to look for a new job. Having good grades, the right skill set (laboratory experience, publication experience, good grades, etc.) and work experience (collecting samples, computer experience, working with animals, etc.) is not always enough to secure employment. Especially in a competitive job market. As a result, identifying ways to stand out from the crowd becomes important. Unfortunately, most job candidates do not realize that it is important to learn how to market and sell yourself to your target audience to meet their current and future business goals. How you market and sell yourself will be career and industry dependent (academia vs. consumer goods vs. pharma). Marketing and selling yourself does not end once you get your foot in the door. Marketing and selling yourself continues as you advance in your career. Although it is not as formal as the interview, marketing yourself requires you to network, communicate and engage management inside & outside your department. In addition, looking for new opportunities to build your credentials (board certification, become the “go to” person) and identifying ways to be unique will help set you apart and differentiate you from your peers. In this session, some of these key strategies will be discussed and how they can be applied for a successful career.
Keywords: Marketing yourself, target audience, successful career, professional development